Bushra Khokhar & Tariq Ismail
Design expertise. Delivered beautifully.
Co-founders · True Build Design · Dubai
True Build Design is a Dubai interior architecture, fit-out and design consultancy, led by its founders. It acts as your design consultant and your representative: the party in the room whose only interest is that what was designed is what gets built, at the quality agreed, for the money agreed.
What are clients actually buying?
I don’t believe my job is to ‘design a house.’ My job is to make people feel safe making expensive decisions. Most clients are not paying for drawings. They’re paying for certainty.
Bushra Khokhar
The design philosophy, in one sentence.
I design calm, timeless spaces where architecture, proportion, light and honest materials quietly improve the way people live — because true luxury is felt long before it is noticed.
Bushra Khokhar
And when budgets and building get difficult?
Most villa owners think they are buying a renovation. In reality, they are entering a network of separate commercial relationships: designers, contractors, suppliers and authorities, each with its own responsibilities and risks. Our job is to make that network legible, then hold every line of it. Trade-offs are named early, before they become expensive.
Tariq Ismail
What does “delivered beautifully” mean in practice?
Documentation. Presence on site. Decisions recorded while they are still cheap to change. The unglamorous machinery is the reason the beautiful part survives contact with construction.
Tariq Ismail
Architect. Leads the creative, architectural and interior direction, from concept and layouts to materials, joinery, lighting and styling, and supervises design intent on site.
Delivery, commercial structure and systems. Technical detailing, contractor coordination, and client representation through procurement and construction.
Behind the founders is a small bench of specialist designers and technical consultants, engaged per project as the work demands. Drawings are issued as True Build issued drawings; the studio answers for them, not an individual.
Two lenses, one studio.
Her lens is the room itself: calm, proportion, honest materials. His is the machinery that protects it: scope, programme, money. The work you see is what happens when neither lens is allowed to win outright.
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For homeowners and investors who value quality and prefer fewer surprises.